How to Craft the Perfect Objective for Your AI Interviewer
Learn how to write clear research goals that help Ordara generate the most effective conversational surveys.
Caspian Vance
Growth
Start with a Clear Goal
When launching a survey with Ordara, the AI builds its conversational strategy around the objective you set. The quality of your insight directly correlates to the clarity of your initial prompt.
Bad Prompts vs. Good Prompts
A vague prompt like "Ask users about our app" will yield generic follow-ups. Instead, you need to be specific.
"A well-defined research objective acts as the north star for your AI interviewer, keeping the conversation on track even when users go on tangents."
3 Steps to Better Objectives
1. Define the Core Metric
Are you looking at onboarding friction, feature usability, or pricing clarity? Pick one primary focus per survey.
2. Set Boundaries
Tell the AI what not to focus on. For example, "Focus on the checkout experience, but ignore questions about shipping times."
3. Choose the Right Persona
Match the research style to the goal. An exploratory tone works best for new feature discovery, while a direct, analytical tone might be better for bug reporting.