Ordara raises $20M, Series A funding 2026

Unlock deeper insights with AI-led conversational surveys.

Describe your objective, choose the audience, and generate an AI-powered survey that feels like a real conversation, not a form.

Create a survey

Ordara helps you understand your users for good with conversational surveys, real-time insights, and AI analysis.

No rigid forms
No rigid forms
Dynamic follow-up questions
Dynamic follow-up questions
Embed anywhere or share a link
Embed anywhere or share a link
Instant theme & sentiment analysis
Spam & abuse protection built-in

No rigid forms

Dynamic follow-up questions

Embed anywhere or share a link

Instant theme & sentiment analysis

Spam & abuse protection built-in

Instant theme & sentiment analysis
Instant theme & sentiment analysis
Spam & abuse protection built-in
Spam & abuse protection built-in

Stop relying on static forms

Ordara listens, probes, and follows up like a real researcher to get the full story.

Create a survey

Set your goal

Tell Ordara what you’re trying to understand - onboarding friction, feature usability, pricing clarity, or team health.

Customize the experience

Pick research style, persona, and visual design so every conversation looks and feels on-brand.

Share anywhere

Grab a unique link to share anywhere, drop it into an email campaign, add it to your website, or embed the survey directly inside your product.

Built for teams that need answers fast

Ordara turns research questions into reliable insights with less setup and manual work.

Fast to Launch

Go from a research goal to a conversational survey quickly, without spending days writing long flows or rebuilding surveys from scratch every time.

Smart Replies

Ordara creates a more natural and engaging experience for participants, helping teams capture thoughtful answers instead of rushed form submissions.

Less Analysis

Responses are easier to review and synthesize, so your team can spend more time acting on insight and less time sorting through raw feedback.

Why conversational (vs forms)

Replace rigid surveys with dynamic interviews that adapt to every user.

Static Forms & Surveys

Restricted to pre-defined answer choices

Misses the "why" behind user choices

One-size-fits-all robotic tone

Rigid flows that feel like a test

High drop-off from survey fatigue

Requires manual redesign for new goals

Ordara Conversational AI

Tuned to talk to people naturally, not just collect data

Probes deeper with real-time follow-ups

Adapts personality and tone to match your brand voice

Dynamically adjusts questions based on previous answers

Higher engagement through interactive dialogue

Instantly re-promptable without rewriting flows

Ordara finally tells us why users drop off. The AI asks the perfect follow-up questions in real time, giving us deep context that static forms never could.

David Chen

Growth Lead, Altall

Ordara finally tells us why users drop off. The AI asks the perfect follow-up questions in real time, giving us deep context that static forms never could.

David Chen

Growth Lead, Altall

Ordara finally tells us why users drop off. The AI asks the perfect follow-up questions in real time, giving us deep context that static forms never could.

David Chen

Growth Lead, Altall

Simple pricing for every stage

Start free, upgrade as your research grows, and choose the plan that fits your team best.

Starter

Best for individuals and small teams testing conversational research.

$0

per month

Get Started

Up to 100 conversational survey responses per month

1 active survey at a time

Basic AI follow-up logic

Standard Ordara branding

Share via direct link

Basic highlights & summaries

Starter

Best for individuals and small teams testing conversational research.

$0

per month

Get Started

Up to 100 conversational survey responses per month

1 active survey at a time

Basic AI follow-up logic

Standard Ordara branding

Share via direct link

Basic highlights & summaries

Starter

Best for individuals and small teams testing conversational research.

$0

per month

Get Started

Up to 100 conversational survey responses per month

1 active survey at a time

Basic AI follow-up logic

Standard Ordara branding

Share via direct link

Basic highlights & summaries

Pro

Best for growing product and marketing teams running continuous research.

Popular

$49

per month per seat

Get Started

Everything in Starter, plus

Up to 1,000 conversational survey responses per month

Unlimited active surveys

Custom brand voice and persona tuning

Remove Ordara branding

Embed anywhere (website, app, or email)

Instant AI theme and sentiment analysis

CSV exports

Pro

Best for growing product and marketing teams running continuous research.

Popular

$49

per month per seat

Get Started

Everything in Starter, plus

Up to 1,000 conversational survey responses per month

Unlimited active surveys

Custom brand voice and persona tuning

Remove Ordara branding

Embed anywhere (website, app, or email)

Instant AI theme and sentiment analysis

CSV exports

Pro

Best for growing teams running continuous research.

Popular

$49

per month per seat

Get Started

Everything in Starter, plus

Up to 1,000 conversational survey responses per month

Unlimited active surveys

Custom brand voice and persona tuning

Remove Ordara branding

Embed anywhere (website, app, or email)

Instant AI theme and sentiment analysis

CSV exports

Enterprise

Best for large teams needing advanced integrations, scale and security.

Custom

(Talk to Sales)

Get Started

Everything in Pro, plus

Unlimited responses

Advanced MCP Tools and Integrations (connect to CRM, data warehouse, etc.)

Multi-user team access and role-based permissions

Custom data retention policies

Dedicated customer success manager

Priority support and onboarding

Enterprise

Best for large teams needing advanced integrations, scale and security.

Custom

(Talk to Sales)

Get Started

Everything in Pro, plus

Unlimited responses

Advanced MCP Tools and Integrations (connect to CRM, data warehouse, etc.)

Multi-user team access and role-based permissions

Custom data retention policies

Dedicated customer success manager

Priority support and onboarding

Enterprise

Best for large teams needing integrations, scale, and security.

Custom

(Talk to Sales)

Get Started

Everything in Pro, plus

Unlimited responses

Advanced MCP Tools and Integrations (connect to CRM, data warehouse, etc.)

Multi-user team access and role-based permissions

Custom data retention policies

Dedicated customer success manager

Priority support and onboarding

Founder's Note

John Connor

Founder, Odara

Ordara started with a simple idea - if we want better answers from people, we need to ask better questions.

Too often, research becomes a box-ticking exercise that captures responses but misses the nuance behind them.

We created Ordara to make user understanding feel more natural, more conversational, and ultimately more useful for the teams trying to build with empathy.

Frequently asked questions

Everything you need to know about Ordara, in one place.

What is Ordara?

Ordara is a conversational survey platform that helps teams collect deeper user insights through AI-led interviews.

How is Ordara different from traditional forms?

Ordara adapts in real time, asks follow-up questions, and captures more context than static surveys

Can I customize the experience?

Yes, you can tailor the conversation with your brand voice, persona, and research style.

Where can I use Ordara?

Ordara can be shared with a link or embedded directly into your website or product.

Does Ordara help with analysis?

Yes, Ordara helps teams review feedback faster with AI-powered insights and response analysis.

How does Ordara generate follow-up questions?

Ordara uses AI to read each answer in context and ask the next best question in real time. Instead of fixed survey paths, it adapts as the conversation goes, helping you uncover the real reason behind each response.

How easy is it to integrate Ordara, and is it secure?

Ordara is designed to be easy to set up with a simple embed or component. It works within your existing authentication and permissions, so you can add it without creating extra security headaches.

What is Ordara?

Ordara is a conversational survey platform that helps teams collect deeper user insights through AI-led interviews.

How is Ordara different from traditional forms?

Ordara adapts in real time, asks follow-up questions, and captures more context than static surveys

Can I customize the experience?

Yes, you can tailor the conversation with your brand voice, persona, and research style.

Where can I use Ordara?

Ordara can be shared with a link or embedded directly into your website or product.

Does Ordara help with analysis?

Yes, Ordara helps teams review feedback faster with AI-powered insights and response analysis.

How does Ordara generate follow-up questions?

How easy is it to integrate Ordara, and is it secure?

Ordara is designed to be easy to set up with a simple embed or component. It works within your existing authentication and permissions, so you can add it without creating extra security headaches.

What is Ordara?

Ordara is a conversational survey platform that helps teams collect deeper user insights through AI-led interviews.

How is Ordara different from traditional forms?

Ordara adapts in real time, asks follow-up questions, and captures more context than static surveys

Can I customize the experience?

Yes, you can tailor the conversation with your brand voice, persona, and research style.

Where can I use Ordara?

Ordara can be shared with a link or embedded directly into your website or product.

Does Ordara help with analysis?

Yes, Ordara helps teams review feedback faster with AI-powered insights and response analysis.

How does Ordara generate follow-up questions?

How easy is it to integrate Ordara, and is it secure?

Ordara is designed to be easy to set up with a simple embed or component. It works within your existing authentication and permissions, so you can add it without creating extra security headaches.

Ordara helps teams move beyond static forms with conversational surveys that uncover richer, more useful answers.

Get Started