Best Practices for Embedding Surveys in Your SaaS Application
Maximize your response rates by embedding conversational surveys natively inside your web app using Ordara's SDK.
Elias Sterling
Product
Meet Users Where They Are
Sending an email blast with a link to a survey yields notoriously low conversion rates. The most effective way to gather feedback is to ask users while they are actively using your product.
"In-app contextual feedback converts at nearly 4x the rate of post-event email surveys."
How to Embed Ordara
Using our React component, you can trigger a chat interface from anywhere in your app.
3 Rules for In-App Surveys
1. Timing is Everything
Don't interrupt a user while they are completing a core task. Trigger the Ordara chat immediately after they successfully finish a workflow.
2. Provide Context
Pass user metadata (like their role or plan tier) invisibly through the SDK so the AI doesn't ask questions you already know the answer to.
3. Offer Clear Incentives
If the conversation will take more than two minutes, be upfront about it and offer a reward (like a discount or account credit) right in the opening chat bubble.